Sven is Professor of Marketing and Director of the Institute for Technology, Innovation and Customer Centricity at EBS University of Business and Law. He specializes in the digitalization of marketing and sales, brand development and management as well as brand culture. In addition to his university work, he has worked for many years with corporations, SMEs and start-ups in the areas of positioning, brand building, marketing and cultural development. Among other things, he supported the rise of Leasingmarkt.de to become Germany’s largest leasing platform until its sale to Autoscout24 in summer 2020.
At BO1, Sven has been Chief Marketing Officer (CMO) since November 2023, where he is responsible for market development and analysis, brand development and establishment as well as marketing communication with all relevant stakeholder groups.
“Paydentity will change the market for payment solutions for the better. The solution offers both merchants and customers maximum transparency and security.”